I have noticed that I along with a lot of people have a weird attitude towards value based on how “physical” things are.
I came to this conclusion as I was standing in line to buy coffee whilst browsing the app store on my iPhone. I pay $3.50 for coffee everyday. I was browsing for apps (I am debating learning to cook) and was looking at the free and paid ones. Most of them clock in at around $3 bucks though some are up to $10 *le gasp* so I hit the button for the free list. I got to the front of the line and ordered my coffee and handed over my $3.50 and the cognitive dissonance of my actions hit me.
I am willing to pay $3.50 every day for coffee. Each and everyday I hand over $3.50 and get coffee. I don’t hand over $3.50 and get coffee everyday for ever more with updates if the technology improves! Its not a perfect metaphor but you see my point.
